The health and fitness industry generates over $75 billion annually worldwide. That’s a lot of gym memberships. What’s even more staggering is that approximately 67% of that revenue is wasted due to under utilization. Basically, that means 2 out of every 3 people that have a gym membership don’t even use it. That’s over 50 billion dollars flushed down the toilet! Now, these stats are primarily a reflection of big box gyms that provide very little service or value and don’t include fitness studios, Crossfit gyms, and other strength and conditioning facilities. Even when you add these training facilities to the equation though, you’re still looking at least $45 billion wasted on an annual basis!
These stats tell me 2 things:
1. There is an extremely high demand for services that will help people look, feel and perform better.
2. There are very few people that ACTUALLY look, feel, and perform better.
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